Is all the Social Media Craze driving you nuts?

Social Media Marketing is essential to any business that wants to be followed digitally but with the abundance of platforms, there are a few questions that need to be answered: 1) How much time, effort and budget do you spend? 2) Which platforms do you choose? 3) How many platforms do you choose? 4) What strategy do you employ? and many more...

It is essential to understand the reach, audience, method of publishing, costing, advertising tactics and ROI for each platform.

This data needs to be compared with the goals, target market, target audience and KPI's of your own organization.

Other factors that would influence your decision is market and / or industry trends and your long-term goals if there might be a transition in the long-run.

Facebook

Facebook remains the platform with one of the largest reaches. It's the ideal platform for building your brand voice whether it's for your business, a celebrity page or a talent showcasing page.

There are varied capabilities for showcasing your brand with live and recorded videos, image collages and background colours for posts.

Messaging and commenting capabilities have been around for a long time, however, their latest foray into messenger bots is interesting especially if you're looking for online sales assistance.

Twitter

This is more of an announcement style with short and sweet - o.k maybe not always sweet but definitely short- messages. As with all platforms, it is crucial to track engagement. This platform also requires high frequency to be relevant.

YouTube

Ever wanted to be a TV star or host your own channel- this platform allows you to post engaging videos showcasing your brand, products, services, talents and so much more. If done in the right way, one can gain a hug fan following, instantly growing the brand. As with many other platforms, YouTube also provides paid advertising.

While many businesses tend to stick to videos pertaining to their industry, some business owners have started using their YouTube channel to brand their business with their own personality and make it fun. Here's a dentist singing 'Shape of You parody' https://www.youtube.com/watch?v=RiO2A_mAy5E

Pinterest, Instagram and others

Pinterest, Instagram and many other platforms are available for increasing brand awareness, creating engagement, marketing products & services, pulling crowds for events and so much more.

The key is to know which platform is right for you. Ideally, choose up to 2 or 3 platforms that are sure to reach your audience and strategically post to capture their attention. Paid advertising is great for some businesses, some events, some promotions but is not necessary for all. Basically, there is no cookie cutter approach when it comes to social media- each business and brand will have to develop a plan based on their goals, targets, budgets, market, industry and trends. If you're not an expert in this field, then it is advisable to work with a social media manager / digital marketing specialist to develop an actionable plan.

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